The Ins and Outs of Business and Making Money – Principles and Tactics (Part 1)

The Ins and Outs of Business and Making Money – Principles and Tactics (Part 1)

  • Blogging & Writing

    • Principles

      • If you’re reading about a particular idea that’s got everyone’s attention, find a way to connect your own story to it. 
      • Block Duplicate Content – The golden rule when it comes to on-page SEO is to make sure that you limit repeating the same textual content on multiple URLs.  The way to do this on a blog is to make sure your blog home page isn’t posting the entire textual content of each post.  So make sure your settings are only showing snippets from the posts on the blog home page. Also, make sure you block your comments pages in your robots.txt file because they are usually duplicates of your blog posts.
      • Check Your Text Navigation – Search engines find their way to content by following hyperlinks. Make sure you can navigate to your blog from your main website home page via text links. If you can do that, then so can the search engines.
      • Best content pages are typically topics that surprise or shock people in some way, or clear up a confusing topic.
      • The best SEO is good, non-newsy content that remains relevant for years.
      • The general lesson is that you need to find the fulcrum of attention for your specific writing, and then use it to leverage yourself attention that you can turn into new readers. If you’re unsure how to do this, ask yourself, “What is interesting or engaging about my writing to other people? What about my writing are people responding to? How can I use that to get more attention?”
      • Write on topics that are timely and controversial. “Controversial” doesn’t necessarily mean scandalous; it means a position that runs counter to the mainstream or expectations.
  • Communication & Public Speaking

    • Principles

      • You can use tradeshows to network with people who would otherwise never return your email or phone call.
      • Meeting new people / first impressions: Notice something about other person and ask a question or make a statement that ties it in to make yourself stand out as different. 
    • Software and Services

      • Blue Jeans video conferencing (claims to be superior to Zoom)
  • Entrepreneurship & Growth

    • Principles 

      • The best business is to create the Disneyland experience where they want to come back and bring all their friends. 
      • Think and act ruthlessly long term. 
      • 4 Pillars of a good company 
        • Constantly implementing better business design
        • Identifying and hiring talent
        • Creating amazing culture at your company
        • Creating and executing the brand vision
      • Personal touches pay off
        • Tips go up 3% when a waiter serves a customer a wrapped chocolate.
        • Tips go up 2% when a waiter writes “Thank You” on a check.
        • Tips go up 4% when a waiter includes a weather forecast (i.e. “Tomorrow is looking to be a sunny day!”) on the back of a check.
        • Tips go up 8% when a waiter introduces himself to the table by his first name.
        • Tips go up 5% when a waiter touches a diner’s hand (this only works with female servers, apparently).
      • Percentage of monthly revenue from new customers vs. retained and referrals will tell you how well built the company is for long-term success (good example is Athletic Greens).   
      • Types of value for customers 
        • Simplicity (Basecamp)
        • Risk reduction
        • Elegance/style (Apple)
        • Environmentally friendly
        • Civic duty
      • Getting in touch with influencers
        • 1. Search their name on LinkedIn. Send them a connect request as a friend with a CUSTOM message. “Hey <first-name>, Huge fan of your business and wanted to talk about some cool products for your customers.”
    • 2. Email them.
    • I wait a day here as to NOT annoy them. If they don’t respond, then proceed to 3 and 4.
    • 3. Facebook message them with: “Hey, just wanted to make sure my message got through”.
        • 4. Tweet them. “Hey @twitter-handle. Love to see if we make some magic together. What’s the best email for you?”
        • Humility goes a long way. Rather than saying, “I did this, this, this and this. Let’s meet and swap ideas,” be very humble about it and say, “I’ve done as much research and background work as I think I can. Here are just three questions I’d love to ask you.” Start with just two sentences on who you are, why you’re credible and not a stalker. Instead of, “Let’s spend ten minutes on the phone,” just ask your questions right there in the email, adding, “If it’s easier for you, please feel free to call me. Use *67 if you don’t want me to have your number.” Then they’ll either get back to you by email or they might just call you.
      • Single most important thing for business success if you want to be a leader, CEO, anything: hire. 
      • Latch on to a popular service, then simplify it for others (e.g. Evernote Essentials book).
      • Look at what the rich are doing to know where businesses will go next. Cars are a good example, which used to be for only rich people. Now it’s experiences
      • Another business progression is increasing nuances and diversification within one product class. E.g. Not just watches, all types now available. 
      • HOW MUCH OF YOUR LIFE IS MAKING VERSUS MANAGING? HOW DO YOU FEEL ABOUT THE SPLIT?
      • ARE YOU DOING WHAT YOU’RE UNIQUELY CAPABLE OF, WHAT YOU FEEL PLACED HERE ON EARTH TO DO? CAN YOU BE REPLACED?
      • Over the years, niche networking groups have developed in order to increase the effectiveness of local relationship building. Some common networking groups include:
        • LeTip – LeTip groups meet once a week and only one business per category is allowed (to avoid competition within the group). Members are required to either provide a business referral or do business with a member each week. This helps members understand what each other’s businesses are – thus catalyzing the networking effectiveness of the group.
        • BNI – Business Network International is similar to LeTip, but has groups outside of North America. The group mechanics are very similar in operation to LeTip. 
        • Your local chamber of commerce – The beauty of your local chamber of commerce is that they connect you with your city’s movers and shakers. These relationships can be hugely effective. 
      • Jason Fried – Basecamp CEO
        • Underdo the competition to help the people who are struggling just to get the basics down. Don’t one up the competition. simplify. 
      • You don’t have to recoup losses the same way you lose them. 
    • Software and Services

  • Hiring & Recruiting

    • Persistence plus curiosity are biggest predictors of employee success in knowledge economy. 
    • 3 Criteria for ideal hire 
      • Done the job/role before
      • Loves your brand 
      • Has rolodex of people to support the job and company. 
  • Legal & Tax

    • Deductible expenses for bloggers
      • The good news about running a business as a blogger is that you are allowed to deduct expenses that are considered reasonable and necessary to your profession. If you pay for advertising, supplies, office furniture, electronics, insurance or other goods and services that directly relate to your business, you can take those expenses off the income you earn as a blogger. If your office is in your home, you may be able to deduct some of your household expenses as well, including rent and utilities
  • Marketing

    • Principles 

      • Make your offer as compelling as possible to maximize conversions. E.g. 7-day free gym pass.
      • Send messages to companies’ FB page to solicit new business in lieu of paid ads. Start local and give personalized reference. 
      • 4 characteristics of a highly shared video 
        • Inspiring 
        • Entertaining (comedy or otherwise)
        • Awareness (what people are thinking, show them themselves. People want to feel seen and understood). 
        • NOT information 
      • We remember humor and it unusual ads better than others. Humor arousing and positive moments are more memorable .
      • Have highly consumable lead magnets of high value ( top 5 question, checklist, etc) for Facebook ads. Ebooks take too long to consume. The dream is simple: get your product in the hands of celebrities or “influencers,” and they create a ripple effect that skyrockets you to fame and fortune.
      • Baking shareable, spreadable messages into your product is the ultimate growth hack. As MIT’s Henry Jenkins puts it: on the web, “if it doesn’t spread, it’s dead.” 
      • It’s better to create a category than to fight in one. Being first and then striving for perfection — instead of fighting to be best in a crowded space — is the fastest path to mindshare.
        • Writer Chris Guillebeau, from The Art of Non-Conformity blog, provides a perfect example of the Corollary at work in a lifestyle business. Instead of starting yet another site offering generic lifehacking hints, Chris found an uncontested corner of his field to conquer. Specifically, he set out on a mission to visit every country in the world. The scope of this quest transformed him into a star among travel/lifehacking bloggers, and his site quickly become a lucrative success.
      • The Superstar Corollary
        • Being the best in a field makes you disproportionately impressive to the outside world. This effect holds even if the field is not crowded, competitive, or well-known.
      • In his book Buzz Marketing, author Mark Hughes lists the six buttons of buzz as:
        • The Taboo
        • Unusual
        • Outrageous
        • Hilarious
        • Remarkable
        • Secrets
      • Swannies blue light blocking glasses business is a good example of using cognitive biases to increase conversions (e.g. Add phone number and email to make them feel safe)
      • Use “you” as much as possible in copy
      • 4 step email launch sequence 
        • Customer case study / story from product results 
        • Reminder and paste first email below 
        • Sale is closing on <date> and post first email below 
        • Last call for the “I want more <customer name>-sale”
    • Software and Services

      • Use eCamm recording Skype convos and re-purpose for podcasts. Can take file and edit easily too. 
      • Market research 
        • Use Reddit to get feedback on what the market wants. E.g.  What would you change with yoga mats or what would be your ideal x. 
      • Use YouTube instead of other video hosting platforms to get organic search to your sales page with YouTube as video for video sales letter.  
      • Answerthepublic.com: keywords to use for YouTube and Google searches
      • LinkedIn ProFinder: submit proposals to people requesting services to get new clients
      • helpareporter.com – get public relations & media coverage 
      • exactdata.com – B2C and B2B Lead List
      • VPS to outsource FB account without getting flagged 
      • https://www.moneyrobot.com – automated SEO
      • If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution. PRweb.com is a popular option, and they have many options for releasing online press releases.
      • Amazon Businesses
  • Negotiation

    • Principles 

      • Replacing the word “um” or “uh” with silence is the fastest way to sound more intelligent, calculated, and crisp while negotiating (or speaking, in general). You can fix this behavior over time by filming yourself on Skype calls and reviewing the footage.
      • He or she who cares least wins. Have walk-away power and figure out your BATNA.
      • Options are power. If you can avoid it, never negotiate with one party. Get competing offers on the table.
  • Productivity 

    • Principles

      • Focus on what gives you energy and outsource the rest. 
      • Once you frame the question in terms of “how would I…?”, it is entirely possible to stop tolerating most of life’s annoyances and eliminate them altogether.
      • Avoid checking email if you don’t have time to deal with the problems, to avoid ruining relax/decompression time. 
      • Expect small problems. Life is full of compromises, and it’s necessary to let small bad things happen if you want to get huge good things done. There is no escape. Prevent all problems and get nothing done, or accept an allowable level of small problems and focus on the big things.
      • What you do is more important than how you do everything else, and doing something well does not make it important.
    • Outsourcing

      • The first rule of any [technology used in a] business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
      • Give your accountant power of attorney to sign specific checks (for tax documents, etc.) on your behalf.
      • Outsource travel using very specific emails to virtual assistants with documented preferences, availability, etc. 
    • Software and Services

      • Remote Control Mail: scans and emails your mail
      • Visa Signature card and certain credit cards have concierge service to help book reserve and find things (e.g. hotels) for you for free. 
      • Shypp to outsource shipping 
      • Amazon Mechanical Turk (mturk.com): popular and powerful crowdsourcing platform for simple tasks that computers cannot perform (yet), such as podcasts transcribing or text editing. There are also companies, like CrowdFlower, that leverage Mechanical Turk (and similar tools) for even more elegant solutions.
  • Sales & Persuasion 

    • Principles

      • If they aren’t committed and willing to express their commitment, don’t make an offer. 
      • Ask to be treated like a VIP for restaurants that you frequent. Tell the manager that you would entertain there often if you knew you’d be looked after. 
      • The bigger the ticket price, the better, as there is a direct correlation between the ticket price of the sale, and the integrity, empathy, listening skills, and caring you have to have as a salesperson in order to sell it.
      • Sales calls go better when you use pen and paper or walk around to feel and connect better than taking notes on computer
      • Describe things in as visual a way as possible so people can better comprehend and remember and be persuaded. Trump is the master of this, even at the risk of being wrong (e.g. “build a wall”) 
    • Closing

      • “Would you like me to tell you what I would do if I were in your shoes?”
      • Followed up with: ”Would you like me to help you do that?”
      • Mapping Goal to Solution
        • What’s your ideal solution to get to X (12 month goal)?
        • How committed are you to that?
        • “Really, why so high”
        • Repeat back what they say. 
        • Is there anything else you feel is important that you want to share? 
        • Would it be okay if I mapped out how to get to X?
The Total Cost Of Near-Perfect Health Without the Cooking, Shopping, and Work

The Total Cost Of Near-Perfect Health Without the Cooking, Shopping, and Work

How much does it really cost to eat as cleanly as possible without having to deal with extensive meal-prep, cooking, and shopping? If you could only pick the best, most impactful food choices and supplements, what would it run you? What’s the true cost of infinite laziness meeting perfect health? I was pleased to find that although it’s not a cheap date, it’s also not completely unrealistic. Like most things, there’s immense value in quantifying and defining exactly what you’re after – to live as healthfully as possible, on your terms, without exerting too many calories in the process (lame pun intended).

I’ve attached below the spreadsheet I encourage you to use and apply for yourself, along with a direct copy and paste of my inputs. To get the full measure of what your dream life costs, add in the rest of your living expenses (rent, travel, fun, etc.).

Plan instead of dream. Quantify don’t wonder. See it and achieve it.

Free Template/Download: Target Monthly Income

Website Item Monthly Consumption Quantity Unit Cost Total Cost
https://www.petespaleo.com Paleo Meal Delivery – 14 Meals 3.00 $249.00 $747.00
https://www.daily-harvest.com 6 smoothies a week 2.00 $48.00 $96.00
https://www.amplemeal.com 30 600 Calorie Bottles 0.17 $183.60 $30.60
https://thrivemarket.com/kettle-fire-beef-bone-broth Kettle & Fire Grass-Fed Beef Bone Broth 8.00 $8.99 $71.92
https://athleticgreens.com 30 servings 1.00 $87.00 $87.00
https://www.amazon.com/Nordic-Naturals-Ultimate-Omega-SoftGels/dp/B0739KKHWL/ref=sr_1_1_sspa?s=hpc&ie=UTF8&qid=1506282072&sr=1-1-spons&keywords=nordic%2Bnaturals&th=1 Nordic Naturals Ultimate Omega SoftGels – 90 count 1.00 $31.50 $31.50
https://www.amazon.com/STRENGTH-TURMERIC-Bioperine-Anti-inflammatory-Anti-Aging/dp/B012OXMAMQ/ref=sr_1_1_a_it?ie=UTF8&qid=1506282478&sr=8-1&keywords=renew+actives+turmeric+curcumin DOUBLE STRENGTH TURMERIC + BLACK PEPPER Capsules! 2 Month Supply! 1300mg! Non-GMO Turmeric Curcumin w Bioperine. 0.50 $18.99 $9.50
https://www.amazon.com/Thorne-Research-Multi-Vitamin-M-High-Performance/dp/B01M5JLXQG/ref=sr_1_2_s_it?s=hpc&ie=UTF8&qid=1506282834&sr=1-2&keywords=thorne%2BMulti-Vitamin%2BElite&th=1 Multi-Vitamin Elite 0.50 $62.35 $31.18
https://cytodetox.com 180° Solution™ – CytoDetox® 0.08 $90.00 $7.50
Mixed Niacin Sauna Detox Supplement Package 0.08 $200.00 $16.67
Mixed Mixed 8 25 $200.00
Mixed Mixed 1 10 $10.00
https://www.amazon.com/Green-Blacks-Organic-Chocolate-Cacao/dp/B00GDIMCPY/ref=sr_1_1_a_it?ie=UTF8&qid=1506296246&sr=8-1&keywords=dark+chocolate+organic 85% Dark Chocolate 1 27.99 $27.99
Coffee, Tea, Kombucha 15 3 $45.00
Nutrition Subtotal $1,411.85
Mixed Mixed 1 30 $30.00
Membership 1.00 $220.00 $220.00
http://www.humangarage.net Tune Up 0.33 $300.00 $100.00
Cleaning 0.33 $180.00 $60.00
Premium 1.00 $480.00 $480.00
HEALTH TOTAL $2,301.85

Productivity

Table of Contents

    • Principles
    • Outsourcing
    • Email
    • Creativity
    • Software & Services
  • Principles

    • Focus on what gives you energy and outsource the rest.
      •Once you frame the question in terms of “how would I…?”, it is entirely possible to stop tolerating most of life’s annoyances and eliminate them altogether.
      •Avoid checking email if you don’t have time to deal with the problems, to avoid ruining relax/decompression time.
      •Expect small problems. Life is full of compromises, and it’s necessary to let small bad things happen if you want to get huge good things done. There is no escape. Prevent all problems and get nothing done, or accept an allowable level of small problems and focus on the big things.
      •What you do is more important than how you do everything else, and doing something well does not make it important.
    • Make goals 90 day max. Confidence is the natural byproduct of incremental improvements that we can perceive.
      “Fortunis Audaces Luvat” – Latin phrase meaning fortune favors the bold.
    • Calendar/schedule everything and stick to it.
    • Delegate things that can be done 80%  correctly
    • You learn and absorb 10x more when it’s something you want to learn and you’re really interested in it. Instead of something you’re forced to learn.
    • Pomodoro technique: give your brain time constraints. 42-18 is an example.
    • Reliable way to enter flow state: service others
    • Use email message filters to achieve inbox zero by bucketing or deleting recurring emails.
    • Goal setting vs. habit setting: When we make goals, it may prompt us to feel as if we can’t be happy until the goal is achieved. Moreover, we may feel like a failure if we didn’t achieve the full goal (even though it was arbitrarily made). Instead, focus on getting started, consistency, incremental actions, and setting up the right habits. This the perpetual consistency of taking action, albeit not fully prepared for the goal, is what distinguishes highly effective people.
    • Just get started. Before we start, we visualize the hardest parts and daunt ourselves. After we start, we feel compelled to finish the task.
    • Divide your tasks into urgent important, urgent not important, non urgent important, and non urgent non important. Most people spend time on urgent important and urgent non important, most most of the results and productivity are in the non urgent important quadrant.
    • Ejaculation frequency is inversely correlated with energy, focus, and creativity.
    • Strategically give yourself time constraints to become more productive in that allotment (countering Parkinson’s law).
    • Use to-do lists wisely by cautiously adding things to the list. We feel overwhelmed / stressed out when we see all the things we cannot or will not accomplish.
    • Flow State: 500% increase in productivity in this state. Flow precedes focus, so find something that causes you to focus and is a bit risky or challenging (physically, emotionally, intellectually, etc.)
    • Self-Empowerment: Positive reinforcement: tell yourself and believe you can do x, you are an x person, etc. If you believe you can’t do x or can’t be x person, your limiting beliefs will manifest in reality. Your brain is always eavesdropping on your thoughts.
    • Don’t check email constantly, but rather a few times daily.
    • Prioritize your work and spend time on what matters most (think 80/20) instead if trying to do everything. Don’t work harder, think harder.
    • We have a limited decision making capacity. Set routines, limits and delegation. Don’t spend too much time evaluating options, and never evaluate before you can act.
    • Read faster for better focus if your mind is drifting.
    • Use expected values with decided percentage chance of outcomes to evaluate options and make decisions.
    • Automate: focus on things that give you an ROTI, return on time invested. Will it take 2 hours today but you will save  time after a month or so.
    • Never focus on more than 2 goals/projects at a time.
    • Efficiency and Effectiveness
      • Do an 80/20 analysis of all the tasks/steps required
      • Simplify down to only the most important
      • Automate all steps that can be via technology
      • Degate the remaining that can be
    • Hyperactivity vs. Productivity — 80/20 and Pareto’s Law
    • Do play or something exciting after you work hard or get a business win, for sustained motivation. The power of play. Link play and work.
    • Look back on where you had huge progress and identify what you did to achieve that. Then come up with ways to boost that probability. Eg networking event.
    • Outsource or automate anything you do repeatedly or with some regularity.
    • Avoid distractions. Doing a quick check of email or something away from your task reduces your cognitive performance for 30 mins. Anti-deep work.
    • 3 things computers can’t do that make us valuable, unique and irreplaceable
      1. Oral communication.
      2. Initiate action
      3. Make decisions.
  • Outsourcing

    • The first rule of any [technology used in a] business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
      •Give your accountant power of attorney to sign specific checks (for tax documents, etc.) on your behalf.
      •Outsource travel using very specific emails to virtual assistants with documented preferences, availability, etc.
    • Two questions. What can you and only you do (personality, calls/meetings, network, etc.)? What can you get someone else to do?
    • Hiring
      • Invite them to your job app, the best people are working and busy. Look at their rehire rate. Ask to speak with past clients. Skype interview. 
      • Can outsource the hiring as they screen and interview for you.
      • First hire should be executive assistant. Then a project manager ( high in fact-finding and attention to details). Then a sales director to get bigger better accounts.
        Employees should be profitable with 90 days or you set expectations, etc. wrong. Have them tell you how to accomplish that. What are the systems and processes you will create? You can pay for their expertise and so you don’t have to train and manage.
  • Email

    • Link all accounts to main
    • Automate email by having them do one of 5
      • 1. Respond with canned response
      • 2. Label/folder it (label as urgent or of interest).
      • 3. Can use IFTT for real time updates from urgent folder via txt message).
      • 4. Delete
      • 5. Unsubscribe
  • Creativity

    • Play, do absurdity, make something today.
    • Procrastinating on an idea or problem a moderate amount allows you to incubate ideas and nonlinear thinking to optimize your creativity and ideas.
    • Mix two ideas together for a new idea.
    • Play the what if game, ruminating of what if this or that were possible.
    • We have the most theta brain waves (optimal for creativity) right upon awakening and right before we fall asleep. (This is why writers often write deep into the night)
    • Exercise the idea muscles: Come up with 10 ideas (doesn’t have to be business ideas) on a regular interval to promote the neuroplasticity for creativity/idea formation.
  • Software & Services

    • Remote Control Mail: scans and emails your mail
      •Visa Signature card and certain credit cards have concierge service to help book reserve and find things (e.g. hotels) for you for free.
      •Shypp to outsource shipping
      •Amazon Mechanical Turk (mturk.com): popular and powerful crowdsourcing platform for simple tasks that computers cannot perform (yet), such as podcasts transcribing or text editing. There are also companies, like CrowdFlower, that leverage Mechanical Turk (and similar tools) for even more elegant solutions.
    • Improve Phone Quality for Verizon iPhone (HD Voice + Wifi Calling)

      Step 1: Enable HD Voice: Settings > Cellular > Cellular Data Options > Enable LTE > Voice & Data
      Step 2: Settings > Cellular >Wi-Fi Assist: On
      Step 3: Enable Wi-Fi calling: Settings > Phone > Wi-Fi Calling: On
      3rd Option: buy a network extender

    • Mac
      1.Run AdwareMedic every month – free and efficacious adware eliminator
      2.Check Activity Monitor to see how much Memory you have available
      3.Laptop Battery: let it run down to red then charge up. Do not keep charged at max or else you ruin the battery life.
    • Buying a large monitor has been proven to improve productivity.
    • ifttt.com: automate certain activities, such as, if you post on twitter, it will automatically post on FB.
    • ummy video recorder
    • Scheduleonce.com
    • Calendly: great scheduler to eliminate back and forth.
    • Ifthisthenthat.com to send triggers and notifications to your team.
    • Can walk and dictate books/content and use Dragon app to drag in MP3 voice memo and transcribe. Then edit.
    • Use 2 factor for all important accounts. Check at twofactorauth.org
    • Turn off Dropbox, Google Drive, etc. from linking/syncing to your computer (hard drive) which will slow down your computer.
    • Virtualstafffinder.com: outsource the hiring as they screen and interview for you.
    • Text Expander, which saves my fingers and keyboard, by allowing me to associate custom keyboard shortcuts with frequently-used sentences I type. For example, Alt+P will automatically write the sentence “Great question! I can answer in a future podcast if you ask your question via audio by going to…”
    • FastCustomer: Who likes waiting on hold? With FastCustomer, you log in, say whom you’d like to talk with (for example, your bank, your cell phone carrier, or your insurance company), and as soon as someone is available, a customer service agent from that company calls you. I don’t know how the magic wheels work, and I haven’t asked. All I know is that I rarely sit on hold anymore.
    • TaskRabbit: Where college students, recent retirees, stay-at-home moms, and young professionals seeking side gigs—literally the people in your neighborhood—are dying to get your grocery shopping and other time-consuming to-dos done for you. (Yes, you can do background checks.)
    • Fancy Hands: This is where you can hire a virtual assistant to plan personal travel—flights, hotels, airport shuttles, etc.—using the miles from various airline rewards programs that I keep at AwardWallet.com. Of course, you could have that virtual assistant perform a huge variety of other tasks, too. A similar service, and the creation of your own virtual assistant “team” is offered by my friend Ari Meisel at LessDoing.com
    • Fetch and Operator: Fetch and Operator are just two examples of websites that do all your shopping for you. You simply download the free app, tell them what you want, and they go find it for you at the lowest possible price
    • Miles from various airline rewards programs that I keep at AwardWallet.com.
    • Storage, documents, email, spreadsheets: G Suite
      Mobile email: Gmail
      Calendar (MacOS & iOS): BusyCal
      Contact management: Full Contact
      Team communication: Slack
      Project management: Basecamp
      App prototyping: InVision
      Design: Sketch
      Screenshot sharing: CloudApp
      Team password management: 1password
      Functionality flowcharts: OmniGraffle
      App analytics: Firebase
      App downloads & reviews: appFigures
      Todo & Notes: Reminders & Notes app (iOS default)
      Email and document proofreading: Grammarly
      Mobile document scanning (save as PDF to Google Drive): Scannable
      Document signatures: Hellosign
      Conference calls: UberConference
      Audio editing: Logic Pro X
      Video conferencing: Hangouts
      Encrypted chat & calls: Signal
      Newsletters: Mailchimp

Brian’s Personal and Treasured Epiphanies, Theories, and Truths

  • 1.People do not have static personalities or behavior. How you treat them influences how they act and respond. See, believe, and expect the best in people and they will rise to the occasion.
  • 2.Things that I worked for but didn’t get ended up being a blessing. PWC, Salesforce, USC, etc.
  • 3.Sometimes you need to uplevel your thinking – what is the ultimate goal or purpose here? Other times you need to down-level and get more specific – how will you actually accomplish the goal and what actions are most essential?
  • 4.Spend time around only people who give you energy in the interaction, not people who you feel like you have to hold back on. Explode open.
  • 5.The answer is often in pieces from both sides. Both extremes have validity. Take the best and balance it. Multiple reasons can explain one outcome. Avoid false dichotomies.
  • 6.Think more long term. The most efficient route is to give and add value. People will trust you more, manage you less, and opportunities will come back to you.
  • 7.Positive cycle/snowball effect: Work to improve on the things you value, to the extent that people notice your improvement/efficacy, which will cause them to vocalize back to you the respective characteristics (e.g. “you are smart”), which in turn will program your subconscious and will become a self-fulfilling prophecy. You will actually become that person.
    • 1.Data: Classic study with dumb and bright students from 7 Habits of Highly Effective People
    • 2.Goethe taught, “Treat a man as he is and he will remain as he is. Treat a man as he can and should be and he will become as he can and should be.”
  • 8.MENTORS / GOAL-MODELS: Hang around, converse with, and learn from people older and more experienced, and of different cultures than yourself, in any facet of life. Leverage their knowledge and perspectives to create a force multiplier for your own personal growth; why re-invent the lightbulb if someone else has already figured XYZ out for you.
  • 9.Everything is connected and related somehow. Often times improving or hurting yourself in one domain will spill over to another. (Confidence would be a prime example).
  • 10.When you have things that are bothering you, write down what they are, why you are grateful for the problem (how it actually has benefited you), and what you are going to do about it.